Media and audience
Our media partners
At New Creative Advertising Company, we know ethnic and local media. We represent over 300 ethnic press and digital channels as well as English language metropolitan and local press and digital across Australia.
We place advertising in ethnic media mainly in the following languages:
- Indigenous Australian
- Sri Lankan
- and many more.
Ethnic audiences in Australia
Australia is an increasingly diverse, multicultural society. In 2013, the ABS estimated that 28% of Australian residents were born overseas. Since WWII, Australia has grown both in population and in cultural and linguistic diversity.
Ethnic Australians love their media. They shun mainstream media and seek out the smaller, culturally-distinct print and digital media that reflect and resonate with their own experiences. Aspirational, loyal and engaged, satisfied ethnic consumers refer business throughout their community.
Reach out to ethnic Australians through the media they love. At New Creative Advertising Company, we can help. Our extensive knowledge of ethnic Australian groups - their languages, culture and consumer behaviour - will optimise your next advertising campaign.
What’s more, ethnic media channels will generally give you a great return on your investment. That’s because ethnic print and digital media is tuned-in to ethnic consumers’ needs. Ethnic media is often better priced than mainstream equivalents.